Development

Lost Alumni: From Re-Engagement to Making the Ask

Last June, we brought you “Higher Ed Hero’s Top 5 Strategies to Re-Engage Lost Alumni” outlining some of the best ways to find your alumni. In this follow-up post, we discuss some of the ways to tap into your lost…

Higher Ed Hero’s Top 5 Strategies to Re-Engage Lost Alumni

In the first few years after college, your former students and (hopefully) one-day donors are likely to move often, change their numbers and often become lost to your institution. If they’re not engaged during this period, it becomes much more…

Higher Ed Hero Spotlight: Crowdfunding at ASU

Last fall, Higher Ed Hero posed the question, Could Crowdfunding be the Future of Higher Education Fundraising? While Crowdfunding is mostly known for raising money for artists, musicians and start-ups, there is certainly a place for it in Higher Education.…

NLRB Rules on Northwestern Players Union – More Changes Ahead?

On Wednesday, 3/26/14, the National Labor Relations Board (NLRB) of Chicago made a ruling on Northwestern University football players’ bid to unionize – determining that they are employees of the university with the right to unionize. Northwestern University already declared…

Faculty and Staff Giving Campaigns: Effective Messaging Tips

As most annual fund directors will tell you, effective faculty and staff giving campaigns can be a key to increasing overall advancement support. Universities and colleges where faculty and staff regularly give can leverage their success to increase giving from…

Higher Ed Hero’s 5 Tips to Make Your University Blog Outstanding

More people today get their information online than from any other source. This includes your top university prospects, be them students, ideal faculty, alumni, donors or other partners. Having a compelling and informative university blog allows you to highlight what…

Educating Current Students to Increase Young Alumni Engagement

Today’s young alumni are tomorrow’s major gifts and legacy donors. Having an effective plan for engaging your young alumni is the key to growing the alumni base that will support your institution in the years to come. Many believe that…

5 Easy Methods to Increase Senior Gift Engagement

September 19, 2013 The senior gift is perhaps the most important part of a student philanthropy program. It is your last chance to get students to give while they are students and providing an enriching senior gift experience can be…

Could Crowdfunding be the Future of Higher Education Fundraising?

September 12, 2013 Internet technologies have become increasingly important in most universities’ marketing and communications plans. Social media has become a major player in the way today’s institutions of higher learning find not only students, but donors, volunteers, community partners…

Alumni Engagement on Social Media – Share Your School Story

September 6, 2013 Storytelling has always been a powerful method of transmitting culture and values while keeping your audience engaged. It’s no different in social media, where stories can keep your alumni involved in the ongoing traditions of their alma…